Design nerd & football fanatic
Hi my name is Lloyd, I’m a Digital Designer based in London. I’m a massive Manchester United fan and I have an interest in brand identities and how they play a presence in UI design. I believe that when anyone interacts with a digital product, they should be able to see personality and characteristics of that brand shining through. Everything from the choice of colour to the animation within the digital product should clearly reflect the brand's identity.
My goal as a designer is simple; to build elegant digital experiences that fulfil their purpose. I enjoy sharing my knowledge and experiences with others to add value.
My goal as a designer is simple; to build elegant digital experiences that fulfil their purpose. I enjoy sharing my knowledge and experiences with others to add value.
Design is art
Design isn’t just problem solving. It’s creative expression with intent. The best work moves people, not just users. Playing it safe doesn’t build culture. Taste does.
Functional is not enough
A functional design is the bare minimum. Aim to deliver something with character and impact — something people remember.
Animation is not an add-on
Motion brings design to life. It adds energy and intention, shaping how things feel and behave. It should be part of the conversation from day one, not an afterthought or decoration.
Collaboration is king
Great design isn’t a solo act. Different eyes, voices and perspectives sharpen the work. Leave ego at the door. That’s where real magic happens.
Frame the problem
Keep the problem simple, visible and human. Clarity frees creativity. The clearer the problem, the bolder the solution.