Design nerd & football fanatic
Hi, I’m Lloyd, a London-based Brand and Product Designer with a vibrant heritage from Ghana. I’m a massive Manchester United fan and a dedicated sneaker enthusiast, passions that influence my approach to culture-driven design. I create brand identities that come alive in digital products. Every interaction from colour, tone of voice, imagery, motion is an opportunity to express a brand’s personality and essence. My work ensures that users don’t just use a product, they connect with it at every touch point.
My goal is simple. Make work that is felt, not just used. If it doesn’t move someone or leave a mark, then it is not done.
My goal is simple. Make work that is felt, not just used. If it doesn’t move someone or leave a mark, then it is not done.
Design is art
Design isn’t just problem solving. It’s creative expression with intent. The best work moves people, not just users. Playing it safe doesn’t build culture. Taste does.
Functional is not enough
A functional design is the bare minimum. Aim to deliver something with character and impact — something people remember.
Animation is not an add-on
Motion brings design to life. It adds energy and intention, shaping how things feel and behave. It should be part of the conversation from day one, not an afterthought or decoration.
Collaboration is king
Great design isn’t a solo act. Different eyes, voices and perspectives sharpen the work. Leave ego at the door. That’s where real magic happens.
Frame the problem
Keep the problem simple, visible and human. Clarity frees creativity. The clearer the problem, the bolder the solution.