Design nerd & football fanatic
Hi my name is Lloyd, I’m a Digital Designer based in London. I’m a massive Manchester United fan and I have an interest in brand identities and how they play a presence in UI design. I believe that when anyone interacts with a digital product, they should be able to see personality and characteristics of that brand shining through. Everything from the choice of colour to the animation within the digital product should clearly reflect the brand's identity.
My goal as a designer is simple; to build elegant digital experiences that fulfil their purpose. I enjoy sharing my knowledge and experiences with others to add value.
My goal as a designer is simple; to build elegant digital experiences that fulfil their purpose. I enjoy sharing my knowledge and experiences with others to add value.
Understand
I gather insights on your business and customers to understand the problem, identify the target audience, and validate assumptions. This helps us set the goals and objectives for the design solution.
Create A Strategy
This consists of generating flow diagrams, sketches, wireframes to paint a picture of how I will approach the problem. I share these thoughts with you and together we formulate a strategy.
Prototype & Validate
The sooner we can get feedback from customers, the better. This reduces the risk of launching a product they won't use. We'll create a clickable low-fidelity (black and white) prototype for user testing.
Visual Communication
I align with your business values to create a visual identity that communicates your brand message. Every detail—colour, typography, imagery, and animation—is carefully considered. I pride myself on crafting simple, functional, and purposeful design systems.
Delivery
Delivery isn't just a design file; it's a tangible, customer-ready product written in production-level code. Once complete, we'll review our goals to ensure we've met them.