ProTunes One
Services
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UX/UI Design
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Design System
Industry
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Music
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AI
Designing the rhythm and system behind an AI music platform
ProTunes One is an AI-powered music search platform for social media creators, helping them find royalty-free tracks that match the tone and mood of their content in over 100 languages.
After securing funding for their MVP, the platform needed a stronger visual identity and a scalable design system to compete with Artlist and Epidemic Sound. The existing library was inconsistent, slowing down development and feature releases. My role was to refresh the visual language and rebuild the design system to create a cleaner, faster, and more cohesive product experience.
User interviews showed that creators struggled to see what made ProTunes One stand out from Epidemic Sound and Artlist, often judging it only by price. While there were hints of fun and creativity, it wasn’t coming through strongly. We saw the opportunity to go all in, emphasising playfulness, creative control, and the magic of the Morpheus search to show creators the joy of crafting the perfect track.
I had the pleasure of working with Lloyd and was consistently impressed by his thoughtful approach to UX design. He has a great eye for detail and excels at balancing user needs with project goals. His experience conducting user interviews and turning insights into actionable design solutions was especially valuable.
Alexander Manger Project Manager, ProTunes One
Turning design clarity into measurable growth
The redesign transformed ProTunes One from a work-in-progress product into a live, revenue-generating platform. By introducing a scalable UI design system and clear design processes, the team could move faster and maintain consistency across every release. The refreshed visual identity aligned the product with business goals and user needs, driving a 15% increase in conversions. Improved collaboration between design and engineering reduced development time by 30%, setting the foundation for quicker iterations and sustainable growth.